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Wilfrid Laurier University Communications, Public Affairs & Marketing
May 4, 2016
 
 
Canadian Excellence
 

Communications, Public Affairs & Marketing (CPAM) is responsible for providing institutional leadership in building the Universityís profile and reputation provincially, nationally and internationally through external promotion and advocacy, while also communicating key University messages and values to the internal community. Bringing a high level of strategic communications and marketing expertise to key University initiatives, CPAM works collaboratively with institutional leaders and members of the University community at all locations to assist Laurier in achieving its strategic directions. The department strengthens and enhances communications capacities throughout the institution, and leads a multi-campus integrated marketing communications team. 

CPAM consists of two teams:

Communications & Public Affairs

  • Resources for the media
  • Communications services (strategy, news releases, writing, photo, video etc.)
  • Media relations training
  • University publications (insideLaurier, Campus Magazine)
  • Social media

Marketing & Creative Services

  • Design services (posters, publications, invites etc.)
  • Official university templates (Powerpoint, letterheads etc.)
  • Laurier's brand standards guide
  • Logo requests

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Headlines...


Laurierís battlefield tour in Belgium and France to include Brantford students and community Laurierís battlefield tour in Belgium and France to include Brantford students and community
(News Release - May 04)
Lazaridis School MBA team wins Aspen Institute Competition for the third consecutive year Lazaridis School MBA team wins Aspen Institute Competition for the third consecutive year
(News Release - May 03)
New Robert Langen Art Gallery facility to open in Laurierís Waterloo campus Library for September 2016 New Robert Langen Art Gallery facility to open in Laurierís Waterloo campus Library for September 2016
(News Release - May 03)
Award-winning quantum physicist to deliver Laurier Association for Lifelong Learning anniversary lecture Award-winning quantum physicist to deliver Laurier Association for Lifelong Learning anniversary lecture
(News Release - May 03)
Laurier announces recipients of 2016 teaching excellence awards Laurier announces recipients of 2016 teaching excellence awards
(News Release - May 02)
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