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Wilfrid Laurier University Communications, Public Affairs & Marketing
May 28, 2015
 
 
Canadian Excellence
 

Communications, Public Affairs & Marketing (CPAM) is responsible for providing institutional leadership in building the University’s profile and reputation provincially, nationally and internationally through external promotion and advocacy, while also communicating key University messages and values to the internal community. Bringing a high level of strategic communications and marketing expertise to key University initiatives, CPAM works collaboratively with institutional leaders and members of the University community at all locations to assist Laurier in achieving its strategic directions. The department strengthens and enhances communications capacities throughout the institution, and leads a multi-campus integrated marketing communications team. 

CPAM consists of two teams:

Communications & Public Affairs

  • Resources for the media
  • Communications services (strategy, news releases, writing, photo, video etc.)
  • Media relations training
  • University publications (insideLaurier, Campus Magazine)
  • Social media

Marketing & Creative Services

  • Design services (posters, publications, invites etc.)
  • Official university templates (Powerpoint, letterheads etc.)
  • Laurier's brand standards guide
  • Logo requests

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Headlines...


Awards of Excellence recognize members of the Laurier community Awards of Excellence recognize members of the Laurier community
(Campus Update - May 26)
Laurier presents gendered violence prevention and awareness strategy to provincial committee Laurier presents gendered violence prevention and awareness strategy to provincial committee
(Campus Update - May 26)
University and UFCW reach tentative deal for new collective agreement University and UFCW reach tentative deal for new collective agreement
(Campus Update - May 26)
Laurier music professor to co-host radio program on women in music Laurier music professor to co-host radio program on women in music
(Campus Update - May 25)
Laurier hosts chamber music festival, QuartetFest 2015 Laurier hosts chamber music festival, QuartetFest 2015
(News Release - May 22)
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