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Wilfrid Laurier University Communications, Public Affairs & Marketing
February 14, 2016
 
 
Canadian Excellence
 

Communications, Public Affairs & Marketing (CPAM) is responsible for providing institutional leadership in building the University’s profile and reputation provincially, nationally and internationally through external promotion and advocacy, while also communicating key University messages and values to the internal community. Bringing a high level of strategic communications and marketing expertise to key University initiatives, CPAM works collaboratively with institutional leaders and members of the University community at all locations to assist Laurier in achieving its strategic directions. The department strengthens and enhances communications capacities throughout the institution, and leads a multi-campus integrated marketing communications team. 

CPAM consists of two teams:

Communications & Public Affairs

  • Resources for the media
  • Communications services (strategy, news releases, writing, photo, video etc.)
  • Media relations training
  • University publications (insideLaurier, Campus Magazine)
  • Social media

Marketing & Creative Services

  • Design services (posters, publications, invites etc.)
  • Official university templates (Powerpoint, letterheads etc.)
  • Laurier's brand standards guide
  • Logo requests

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Raffi Armenian conducts Opera Laurier’s 40th anniversary performance of The Cunning Little Vixen Raffi Armenian conducts Opera Laurier’s 40th anniversary performance of The Cunning Little Vixen
(News Release - Feb 12)
Emojis help Golden Hawks show their #LaurierLove Emojis help Golden Hawks show their #LaurierLove
(Campus Update - Feb 12)
Laurier staff launch “Have a Heart” campaign to increase awareness for under-funded Aboriginal schools Laurier staff launch “Have a Heart” campaign to increase awareness for under-funded Aboriginal schools
(Campus Update - Feb 12)
Laurier’s Lazaridis School students win prestigious business competitions Laurier’s Lazaridis School students win prestigious business competitions
(News Release - Feb 12)
Laurier professor Eleanor Ty comments on the endurance of romance literature Laurier professor Eleanor Ty comments on the endurance of romance literature
(News - Feb 12)
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