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Wilfrid Laurier University Communications, Public Affairs & Marketing
September 3, 2015
 
 
Canadian Excellence
 

Communications, Public Affairs & Marketing (CPAM) is responsible for providing institutional leadership in building the Universityís profile and reputation provincially, nationally and internationally through external promotion and advocacy, while also communicating key University messages and values to the internal community. Bringing a high level of strategic communications and marketing expertise to key University initiatives, CPAM works collaboratively with institutional leaders and members of the University community at all locations to assist Laurier in achieving its strategic directions. The department strengthens and enhances communications capacities throughout the institution, and leads a multi-campus integrated marketing communications team. 

CPAM consists of two teams:

Communications & Public Affairs

  • Resources for the media
  • Communications services (strategy, news releases, writing, photo, video etc.)
  • Media relations training
  • University publications (insideLaurier, Campus Magazine)
  • Social media

Marketing & Creative Services

  • Design services (posters, publications, invites etc.)
  • Official university templates (Powerpoint, letterheads etc.)
  • Laurier's brand standards guide
  • Logo requests

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Headlines...


Laurierís latest art exhibit makes the supernatural world visible Laurierís latest art exhibit makes the supernatural world visible
(News Release - Sep 01)
Laurier appoints new chair of Board of Governors Laurier appoints new chair of Board of Governors
(News Release - Aug 31)
Laurier's Athletes of the Week: Nicole Lyon and Eric Morelli
(News - Aug 31)
Seminary appoints director of communications and public affairs Seminary appoints director of communications and public affairs
(Campus Update - Aug 31)
Ontario agriculture minister to visit community garden at Laurierís Northdale campus Ontario agriculture minister to visit community garden at Laurierís Northdale campus
(News Release - Aug 28)
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