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Wilfrid Laurier University Communications, Public Affairs & Marketing
April 25, 2017
 
 
Canadian Excellence
 

Communications, Public Affairs & Marketing (CPAM) is responsible for providing institutional leadership in building the University’s profile and reputation provincially, nationally and internationally through external promotion and advocacy, while also communicating key University messages and values to the internal community. Bringing a high level of strategic communications and marketing expertise to key University initiatives, CPAM works collaboratively with institutional leaders and members of the University community at all locations to assist Laurier in achieving its strategic directions. The department strengthens and enhances communications capacities throughout the institution, and leads a multi-campus integrated marketing communications team. 

CPAM consists of two teams:

Communications & Public Affairs

  • Resources for the media
  • Communications services (strategy, news releases, writing, photo, video etc.)
  • Media relations training
  • University publications (insideLaurier, Campus Magazine)
  • Social media

Marketing & Creative Services

  • Design services (posters, publications, invites etc.)
  • Official university templates (Powerpoint, letterheads etc.)
  • Laurier's brand standards guide
  • Logo requests

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(News Release - Apr 24)
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(News Release - Apr 21)
Laurier Student Move Out Program diverts tonnes of waste from landfill, assists charitable organizations Laurier Student Move Out Program diverts tonnes of waste from landfill, assists charitable organizations
(News Release - Apr 18)
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(Campus Update - Apr 18)
New Laurier program will help advanced scholars research food security and governance in the global South New Laurier program will help advanced scholars research food security and governance in the global South
(News Release - Apr 17)
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