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Wilfrid Laurier University Communications, Public Affairs & Marketing
February 28, 2017
 
 
Canadian Excellence
 

Communications, Public Affairs & Marketing (CPAM) is responsible for providing institutional leadership in building the University’s profile and reputation provincially, nationally and internationally through external promotion and advocacy, while also communicating key University messages and values to the internal community. Bringing a high level of strategic communications and marketing expertise to key University initiatives, CPAM works collaboratively with institutional leaders and members of the University community at all locations to assist Laurier in achieving its strategic directions. The department strengthens and enhances communications capacities throughout the institution, and leads a multi-campus integrated marketing communications team. 

CPAM consists of two teams:

Communications & Public Affairs

  • Resources for the media
  • Communications services (strategy, news releases, writing, photo, video etc.)
  • Media relations training
  • University publications (insideLaurier, Campus Magazine)
  • Social media

Marketing & Creative Services

  • Design services (posters, publications, invites etc.)
  • Official university templates (Powerpoint, letterheads etc.)
  • Laurier's brand standards guide
  • Logo requests

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Kokko, Morrison named Athletes of the Week Kokko, Morrison named Athletes of the Week
(News - Feb 27)
Next Yellow Brick Wall exhibit at Laurier Brantford explores the impact of mining copper Next Yellow Brick Wall exhibit at Laurier Brantford explores the impact of mining copper
(News Release - Feb 24)
Wilfrid Laurier University Governance Report Wilfrid Laurier University Governance Report
(Campus Update - Feb 24)
Waterloo Lutheran Seminary hosts public lecture by Shia Muslim scholar Mohammad Ali Shomali Waterloo Lutheran Seminary hosts public lecture by Shia Muslim scholar Mohammad Ali Shomali
(Campus Update - Feb 24)
Lecture will explore impact on First Nations of Mohawk Institute and other residential schools Lecture will explore impact on First Nations of Mohawk Institute and other residential schools
(News Release - Feb 22)
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