Site Accessibility Statement
Wilfrid Laurier University Communications, Public Affairs & Marketing
December 3, 2016
 
 
Canadian Excellence
 

Communications, Public Affairs & Marketing (CPAM) is responsible for providing institutional leadership in building the Universityís profile and reputation provincially, nationally and internationally through external promotion and advocacy, while also communicating key University messages and values to the internal community. Bringing a high level of strategic communications and marketing expertise to key University initiatives, CPAM works collaboratively with institutional leaders and members of the University community at all locations to assist Laurier in achieving its strategic directions. The department strengthens and enhances communications capacities throughout the institution, and leads a multi-campus integrated marketing communications team. 

CPAM consists of two teams:

Communications & Public Affairs

  • Resources for the media
  • Communications services (strategy, news releases, writing, photo, video etc.)
  • Media relations training
  • University publications (insideLaurier, Campus Magazine)
  • Social media

Marketing & Creative Services

  • Design services (posters, publications, invites etc.)
  • Official university templates (Powerpoint, letterheads etc.)
  • Laurier's brand standards guide
  • Logo requests

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Laurierís LaunchPad Science Maker Lab helps student entrepreneurs with product development Laurierís LaunchPad Science Maker Lab helps student entrepreneurs with product development
(News - Dec 01)
Annual Holiday Host program asks Laurier community to host international students this holiday season Annual Holiday Host program asks Laurier community to host international students this holiday season
(Campus Update - Nov 30)
Laurier departments partner to enhance Accessible Learning database for students Laurier departments partner to enhance Accessible Learning database for students
(Campus Update - Nov 29)
Laurierís United Way campaign heats up! Laurierís United Way campaign heats up!
(Headline - Nov 29)
Kokko, Vanderbeek named Athletes of the Week Kokko, Vanderbeek named Athletes of the Week
(News - Nov 28)
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